What a great night learning all about Social Media from our experts Jessica Levin @JessicaLevin, Anne Chertoff @AnneChertoff and Rebecca Woodman Taylor @rwtnyc moderated by Elizabeth Beskin @ElizBeskin.
We have 5 TIPS from each expert. That is 15 in total!
Jessica Levin @JessicaLevin’s hot tips!
1. Remember it’s “Social” media. The more that you can get real people connected, the better you will do.
2. Know where your audience is. Each social network has unique demographics. Engage where your people are.
3. A pictures tells a 1000 words. Then those 1000 words get amplified by your audience. Great photos get a lot of attention. Make sure to tie them back to your message and event details.
4. It’s not free. More and more social networks are charging for exposure. Facebook ads can get very granular and target the right people. Keep an eye out as Instagram, Pinterest and Snapchat rolls out ads to the general public. They could be game changers.
5. Websites still matter and are the digital asset that you own. Invest in a professional site and/or use a tool that tells your story and your event story.
Anne Chertoff @AnneChertoff and her pearly gems!
1. When adding hashtags to a post, add them at the end of the caption and only pick a few relevant ones.
2. Think about the Instagram grid and how all your photos look together collectively.
3. It’s okay to repost the same image on multiple networks but don’t post them all at once. Space them out over hours or even days.
4. Don’t let social media posting overwhelm you. Create a schedule or edit calendar to help you stay organized.
5. Don’t be afraid to try something new or different with your social media accounts to see if it increases followers and engagement. If it does great, and if not, try something else!
Here are Rebecca Woodman Taylor’s 5 tips for Social Media:
1. Your brand is a marketing campaign that never ends. So it’s important to maintain a consistent social media presence.
2. Hashtags work best when we are thinking about like-minded search words. Try not to use search words that are to obscure.
3. Imagery is an important part of your message, use photos that best represent your brand.
4. It’s ok to tell your “story” more than once on your social media channels.
5. One of the most appealing things about social media is its approachability. Consumers start their online relationship with companies and individuals who are approachable and relatable. In my opinion, writing forsocial media is almost like writing a conversation. The language should be easy-going and informative. It’s easier to remember a “message” if the story is a good one.