Mitchell York runs a Maui Wowi Hawaiian Coffees & Smoothies franchise providing coffees, smoothies and other products for corporate, private party and college campus events.
Earlier in his career he was president of LendingTree.com in its startup phase; and president of a NetCreations, a leading email
marketing company, where he built the executive management team and positioned the company for a
successful acquisition. Mitch was the founding publisher of TechWeb, the first technology website to sell advertising, and vice
president and founder of the Internet division of CMP Media Inc., an international media company. At CMP for
17 years, Mitch published some of the nation’s largest technology newspapers and magazines. He also was
senior vice president of Ziff Davis Media where he published InteractiveWeek, one of the pioneering
newspapers covering e-commerce.
Mitch is also a Professional Certified Coach (PCC) and has worked with hundreds of clients in his coaching practice (www.E2ECoaching.com). He is a certified graduate of the Coach Training Program at Coach U. He is also an executive coach for Ferrazzi Greenlight, a leading management consultancy; and for ClientWise LLC, which specializes in coaching financial services executives. He is a member of the International Coach Federation.
Mitch is the author of Franchise: Freedom or Fantasy–How to Know if a Franchise is Right for You After Your
Corporate Career. He received an M.B.A. from Columbia University and a B.A. with honors from Northwestern University.